Social Listening lets you monitor conversations across social media platforms for mentions of your brand, products, competitors, or industry topics. Stay on top of what people are saying in real-time.
Creating a Listening Topic
1
Navigate to Listening from the left sidebar.
2
Click "Create Topic".
3
Enter the keywords or phrases you want to track (e.g., your brand name, product names, industry terms).
4
Select the platforms to monitor (X/Twitter, Reddit, etc.).
5
Choose language and region filters to narrow results.
6
Click "Create Topic" to start monitoring.
Viewing Mentions
The Listening dashboard shows:
- Mention Feed — Real-time feed of all mentions matching your topics.
- Sentiment Analysis — See whether mentions are positive, negative, or neutral.
- Volume Trends — Track how mention volume changes over time.
- Top Sources — Which platforms and accounts mention your topics most.
Taking Action
- Reply — Respond directly to mentions from the Listening dashboard.
- Save — Bookmark important mentions for later review.
- Create Post — Turn a trending topic into a post idea.
Pro Tip: Create separate topics for brand mentions, competitor tracking, and industry trends. This helps you organize insights and take targeted action.