SocialPulses Analytics gives you a comprehensive view of your social media performance across all connected platforms. Track engagement, reach, follower growth, and more.
Analytics Dashboard
Navigate to Analytics from the left sidebar. The dashboard shows:
- Overview Metrics — Total posts, engagement rate, reach, and follower count for the selected period.
- Performance Charts — Visual charts showing engagement, reach, and follower growth over time.
- Platform Breakdown — Compare performance across different social platforms.
- Top Posts — Your best-performing content based on engagement.
Customizing Your View
- Date Range — Use the date picker to view analytics for specific periods (7 days, 30 days, 90 days, or custom).
- Platform Filter — Focus on one platform or view all combined.
- Metrics Toggle — Switch between engagement, reach, impressions, and follower metrics.
Understanding Key Metrics
- Engagement — Total likes, comments, shares, and saves on your content.
- Engagement Rate — Engagement divided by impressions (percentage). Higher is better.
- Reach — Number of unique accounts that saw your content.
- Impressions — Total number of times your content was displayed.
- Follower Growth — Net change in followers over the selected period.
Reports
The Reports section lets you create exportable reports:
- Choose a date range and platforms.
- Get a formatted report with all key metrics.
- Export as PDF or CSV for sharing with your team or clients.
Premium Analytics
Premium Analytics (available on Professional and Business plans) includes:
- Best Time to Post — AI-powered recommendations for optimal posting times.
- Competitor Analysis — Track competitor performance.
- Sentiment Analysis — Understand audience sentiment toward your content.
- Custom Dashboards — Create personalized analytics views.
Tip: Check your analytics weekly to identify trends and adjust your content strategy. Look for patterns in what type of content gets the most engagement.